People
have been using brands to identify their products
and services for centuries. Medieval knights sailed
forth with coats of arms emblazoned on their shields.
In the eighteenth century, tobacco and wine merchants
burned distinctive symbols onto their casks. Cowboys
in the American West used hot irons in the shape
of their ranch's symbol to mark, or brand, their
cattle before taking them to market.
During
the nineteenth century, the concept of a brand
developed a richer and broader meaning, which
has evolved into the definition we use today.
A brand has a:
- Core promise
- Unique personality
- Set of appealing values
The Media Inspiration branding tools are below.
We trust that you will use them in good faith.
Just click on the text links to download the
logo.
